Marketing Manager Job in London. Apply for the latest London jobs in IT in London, London, United Kingdom.
Marketing Manager Job in London
Job Description
We are seeking a marketing manager to help acquire new leads and customers through online pay-per-click and cost-per-acquisition campaigns. You will oversee all external, online acquisition marketing, managing the strategy, execution, and optimization across all channels. As our Marketing Manager you will be a leader on the team responsible for telling the world (and company) the story of our technology products. You will be expected to be our chief advocate for a specific feature set and its benefits. Additionally, you will be charged with crafting the strategy around the messaging and marketing for new launches.
You'll be expected to develop and track email campaigns to ultimately increase our business' email marketing success, along with maintain and update all CRM related activities. All social media scheduling and reporting, along with and paid posting. All marketing project management scheduling, helping correlate and organize everything needed for events, budgeting, SEO planning, Digital Advertising, collateral and website requests. We are looking for someone with the ability to help implement and launch a new website which we are currently working on.
Responsibilities:
* Manage the strategy and setup of all paid campaigns.
* Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
* Research and test partnerships with new vendors to expand our reach and/or lower our cost-per-acquisition.
* Collaborate with teammates to maintain a consistent brand voice and message across all paid programs.
* Craft landing pages and lead generation forms for our content to distribute through relevant paid programs.
* Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
* Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends.
* Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
* Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers.
* Work to minimize list decay and unsubscribes while increasing the productivity of our email sends.
* Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.
* Measure and optimize the buyer journey as it relates to product feature adoption and usage.
* Understand and implement automation through our CRM to increase productivity and efficiency.
* Create and update all marketing management material and ensure that any internal or external individuals involved are aware of there roles within tasks.
* Ensure all marketing budgets are updated and easily displayed to C-Suite.
* All analytical reporting provided to appropriate members of staff at appropriate timescale (weekly, monthly, quarterly, year on year).
* Supporting sales team in ability to increase sales and business growth.
Requirements:
* BA/BS or equivalent working experience.
* In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content distribution and placement networks like Outbrain and Taboola.
* Excellent communicator with the ability to sell and convince. You will manage all relationships with vendors and ensure we get the most efficient cost possible.
* Experience handling marketing budgets and forecasting/reporting results.
* A thorough understanding of marketing strategies, and experience creating consistent brand messaging across multiple marketing channels.
* Excellent written and verbal communication skills — there is a heavy amount of writing and presenting/selling ideas in this role.
* Proficiency in content management systems. You will be expected to build product pages, optimize the conversion paths on those pages, and use dynamic calls-to-action to create and test buyer stage-specific calls-to-action.
* Prefer working in a collaborative, cross-team capacity. This role requires you to work across functions and departments to bring the product to life. You are at the centre of our entire organization, constantly interacting with teammates and prospects.
* Experience with Pipedrive is advantageous.
* Experience with WordPress advantageous
Location: London
Category: IT
Job Title: Marketing Manager
Salary: £25000 – £40000/annum Yearly bonus
Benefits: Full Time
Job Type: Permanent, Full Time
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